Commercial Strategy

That Powers the Future of Women’s Sport

We help brands, sporting codes, and organisations build smarter strategies, authentic partnerships, and stronger commercial outcomes in women’s sport.

Women’s sport is no longer an afterthought — it’s a major commercial opportunity. But it’s also a distinctly different playing field with unique audiences, media coverage, and pathways to value.

At Inner Sanctum, we bring deep expertise in sponsorship, partnerships, audience engagement and commercial growth — all tailored to the realities of women’s sport. We work with brands, sporting codes, and organisations to build strategies that deliver real impact and long-term value.

Research, Insight & Industry Advocacy

The data, insights and advocacy that drive smarter investment. We provide:

  • Industry research & reports on the commercial value of women’s sport

  • Strategic advisory for brands, sporting codes & organisation decision makers

  • Advocacy for equal sponsorship investment & funding, and how to

  • Educational workshops for brands, boards & sponsors

Content, Media & Audience Engagement

Storytelling strategies that build connection, visibility, and value. We design bespoke content strategies to deliver:

  • Brand, sporting codes & organisations content to elevate women’s sport stories and provide positioning pieces

  • Design bespoke content rooms powered by AI to scale communication reach and frequency to gain audience depth

  • Media campaigns & PR support

  • Audience engagement strategies tailored to the women’s sport

Sponsorship & Commercial Strategy

Smart, authentic sponsorship strategies that drive real returns in women’s sport. We provide:

  • Sponsorship strategy & tailored partnership development

  • Creative activation ideas that connect with women’s sport fans

  • Strategic brand-team-league matching

  • Commercial growth planning for leagues & clubs

Women’s Sport Event & Campaign Activation

Bring women’s sport to life through bold events & campaigns. We can assist with:

  • Designing & delivering brand-led women’s sport activations

  • Helping brands embed women’s sport into larger campaigns

  • Developing sponsorship activation strategies that maximise ROI

  • Creating collaborative experiences between brands & women’s leagues

Why work us with?

Insight + Strategy + Activation support: We don’t just consult — we work inside women’s sport.

We understand the evolving commercial landscape, the unique value of female athletes and coaches, and the different ways audiences engage with women’s sport. Our strategies are built from the ground up, designed to deliver real value for brands, leagues, and the future of women’s sport.

Whether you’re a brand looking to invest, a league building your women’s program, or a foundation developing your strategy, we’ll help you unlock real commercial value — and help shape the future of women’s sport along the way.